March 13, 2012
FOR MEDIA INQUIRIES ONLY CONTACT:
Christine Azzolino / Tania Fonovic
Coyne PR
(973) 316-1665
cazzolino@coynepr.com
tfonovic@coynepr.com
Elizabeth Garcia/Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com
CASIO GETS MUSIC ARTISTS KEYED UP WITH PRIVIA
PROFESSIONAL KEYBOARD
Moodswing360 Helps Casio Penetrate Professional Music Industr
DOVER, NJ, MARCH 13, 2012 – Casio America, Inc., has teamed up with Moodswing360, a New York-based music management and artist agency, to provide up and coming artists with its Privia professional keyboard – giving artists an opportunity to experience the most unprecedented sound quality professional musicians require.
Through its partnership with Moodswing360, Casio is working with a number rock and pop artists who have integrated the Privia into their equipment ensemble. Some of those artists include Karmin, jENNiNGS, Hyper Crush, Tim William and DJ Enferno. Karmin recently released her hit song, “Brokenhearted” and performed on Saturday Night Live on February 13th. jENNiNGS recently released her album, Collapse, Collide, Hyper Crush released their new album, Night Wave on February 7th, Tim William released his well received mixtape Ash Wednesday hosted by DJ Benzi and well-known DJ Enferno uses the Privia in a Live Remix Project (LRP) performance.
“Casio is looking to penetrate the professional music market and help aspiring musicians by seeding them with our Privia professional keyboards. Letting artists experience the keyboards first-hand is the only way for them to truly appreciate the professional sound quality and portability the Privia offers,” said Mike Martin, general manager, marketing, Casio Electronic Musical Instruments Division. “We’re working with Moodswing360 so that we can connect with artists. They’ve really opened the doors for Casio and we’re thrilled to be working with them to promote our professional keyboards.”
“Our relationships with musicians and our pulse on the industry will enable Casio to get their Privia keyboard in the hands of up and coming artists for an organic integration,” said Felix Tapia, CMO, Moodswing360. “We’re happy to be working with Casio and believe the Privia offers excellent sound quality and lightweight portability – two key features that musicians rely on.”
The Privia line delivers unprecedented sound quality and performance in a sleek and lightweight design that’s ideal for musicians of every level. Four dynamic layers of stereo piano samples are integrated with Casio’s proprietary Linear Morphing System, resulting in a grand piano sound with seamless transitions and a superior dynamic range. Musicians can achieve the grand piano feel and sound without sacrificing portability.
For images of Karmin, jENNiNGS, Hyper Crush, Tim Williams and DJ Enferno visit
Karmin: http://www.priviapiano.com./artists/karmin
jENNiNGS http://www.priviapiano.com/artists/jennings
DJ Enferno http://www.priviapiano.com/artists/dj_enferno
Tim William http://www.priviapiano.com/artists/tim_william
For more information on Casio’s Privia line, visit www.PriviaPiano.com.
###
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com
About Moodswing
New-York based Moodswing360 represents some of the most established & emerging music artists ranging from radio chart toppers to up and coming favorites. To learn more about Moodswing, visit http://www.moodswing360.com.
